THE EVENT IS ORGANIZED BY TEXBRASIL A BRAZILIAN FASHION PROGRAM PROMOTED BY ABIT (THE BRAZILIAN TEXTILE AND APPAREL INDUSTRY ASSOCIATION) AND APEXBRASIL (THE BRAZILIAN TRADE AND INVESTMENT PROMOTION AGENCY)
Dubai, April 20, 2022: Dubai had set to celebrate the launch of its city’s first Brazilian Fashion Pop-Up at Dubai International Financial Center this April and May; welcoming people in for 3 weeks during Ramadan and Eid Al Fitr. The po-pup will host 10 Brazilian labels of swim and beachwear giving customers the best Brazilian experience in fashion and lifestyle.
The beachwear and resort retailer Fashion Jardim is the biggest representative of Brazilian brands in the region, marketing pieces from several participants of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (The Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).